THE REALITY
Most organizations don't have a content problem.
They have:
-
communication problems
-
coordination problems
-
planning problems
-
alignment problems
Content is usually the symptom. Not the cause.
COMMON CHALLENGES I HELP SOLVE
Knowledge is trapped in one head.
Everything depends on one person
Communication happens too late.
We're constantly reacting
Sponsors, athletes, media, organizers.
Everyone wants different things
Lots of effort.
Little impact.
We're producing content but not value
SELECTED WORK
"Inspirational & precise"
Alba's ability to manage projects with precision, commitment, and attention to detail make her an invaluable asset to any team. She will not only bring knowledge and experience but also a positive and solution-oriented mindset that inspires those around them.
Ander Ordoño
MARRAMEDIA
"Attention to detail"
Alba is truly passionate and adept at her digital media output and has genuine skills for managing multiple elments of a project simultaniously. I higly recommend.
Alex Hapgood
Water Born Media Limited
"Eyeopening approach"
Alba brings a unique perspective from having worked in so many areas of the action sports industry, not just as a creative, but also from the other side of the media equation. One of the biggest takeaways for me was her approach to pitching magazines; she helped me see entirely new possibilities.
Doble Jota
Sports Media Congress
"Real Value"
Alba has become on of our key pieces in our event and provides real human value that translates in tangible results: we have better content, offer more value to our sponsors and overall have a more professional image for our partners and audience.
Joako Ezpeleta
O Marisquiño
TRUSTED BY LEADING BRANDS & EVENTS
HOW I HELP
ADVISORY
Knowledge is trapped in oHelping organizations think through communication and operational challenges.
Strategic Projects
Cross-functional initiatives requiring coordination and alignment.
Event & Communications Support
Embedded support during key periods and events.
Let's CONNECT
I work with action sports events, brands, and organizations looking to get more value from their content, media, and partnerships.
Get in touch:
alba@albapardo.com