I’m a media producer, strategist, and advocate who is passionate about action sports culture.
With over a decade of experience, I've learned the intricacies of the action sports world through hands-on work building teams, producing content, and navigating the industry's challenges.
My Mission is to keep moving action sports media forward by helping amplify voices and stories that deserve to be heard.
STORYTELLING THAT CONNECTS
Crafting media that feels real, resonates deeply, and builds lasting loyalty for brands, events, and athletes.
STRATEGIC PARTNERSHIPS
Helping athletes and creatives navigate sponsorship, personal branding, and media strategy, building sustainable careers that go beyond one-off deals.
ADVOCACY AND COMMUNITY
Through workshops, conversations, and creative platforms, I work to amplify underrepresented voices and drive positive change in the action sports world.
About
ME
Workshops & PANELS
gender EQUITY and representation in action sports
Explore the challenges, opportunities, and actions needed to build a more inclusive, equitable future in the industry.
curated panels
for brands and events
I curate and host panel discussions tailored to your brand or event’s vision — covering topics like gender equality, sport progression, athlete development, and cultural change in action sports.
Together, we create authentic conversations that connect your brand to the community and drive meaningful impact.
WHAT PEOPLE ARE SAYING
I learned a lot about press management, an area I knew very little about. Alba is professional, respectful, and a true playmaker. Her workshop is perfect for anyone in communication, marketing, or sales roles.
Júlio C. Fernández
Alba’s workshop was truly eye-opening. She brings a unique perspective from having worked in so many areas of the action sports industry, not just as a photographer, but also from the other side of the media equation. One of the biggest takeaways for me was her approach to pitching magazines; I had always focused on news angles, and she helped me see entirely new possibilities. The three words I’d use to describe the session: motivation, energy, and resilience. Alba made it easy to follow along and kept the conversation inspiring throughout.
Doble Jota - Sports Media Club
Alba’s workshop helped me see beyond the photographer’s lens. I now understand how to spot gaps at events and create content that truly elevates their impact. Her leadership, professionalism, and confidence made the session incredibly valuable for creatives and marketing professionals alike.
Jose Gómez - Professional Photographer
CONSULTINg
I work with athletes, creatives, brands, and events who want to build stronger stories, smarter strategies, and deeper community impact. Whether you're navigating sponsorships, building a personal brand, planning media activations, or growing an audience, I offer tailored support to help you move forward with clarity and confidence.
CONTENT aNDCOMMUNICATION
STRATEGY
Get strategic clarity before you commit to a big production. I help you define what content actually matters to your brand or event – and what it takes to deliver it well.
SPONSORSHIP,
STRATEGY
AND PARTNERSHIP
DEVELOPMENT
Guidance on finding the right partners, crafting compelling proposals, and building sustainable collaborations.
COMMUNITY BUILDING IN ACTION SPORTS
earn how to grow your audience authentically, engage your community, and turn followers into fans.
Let's CONNECT
Whether you're an athlete seeking guidance, a creative looking to collaborate, or a brand aiming to tell authentic stories, I'm here to help.
Get in touch
alba@albapardo.com