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Hi, I'm Alba!
I’m a journalist, photographer, and media producer passionate about storytelling and the culture of action sports. Over the past two decades, I’ve carved a path through this dynamic industry capturing moments, building platforms, and helping others share their stories with the world.
Where it all started
What began as a passion for snowboarding and photography turned into a career rooted in purpose.
In 2012, I founded SBES MAG, Spain’s leading snowboard magazine, to spotlight the creativity and community of the scene.
What started online evolved into a beloved print publication that challenged conventions and celebrated untold stories.
I later co-founded the Women in Action Sports Network, a global community created to elevate and connect women across all disciplines of action sports. Our mission is simple: to shift the narrative, expand opportunities, and build equity through connection and visibility.
WHAT DO I DO TODAY
Today, I’m the founder and director of Tweakit Media, a strategic media studio helping action sports events, brands, and agencies deliver high-quality, thoughtful content that resonates. We bridge strategy, production, and storytelling, ensuring every project is rooted in culture and crafted with intention.
My work spans:
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Media & brand strategy
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Event media production & audiovisual content creation
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Photography & journalism
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Mentorship for rising athletes
I’ve partnered with brands and events like Red Bull, O Marisquiño, Happy Ride Weekend, and Diario AS, producing projects, leading crews, and crafting content that connects.
IN THE MEDIA
