Projects

Built workflows across social media, PR, sponsors, sports managers, and audiovisual teams to improve alignment and content delivery.

Designed a timecoding system and built workflows for drone teams, rider communication, and clip transfer.

Oversaw rider coordination, sponsor relations, media production, and audiovisual storytelling.

Coordinated media teams, PR, content production, and event communication between stakeholders.

Defined editorial priorities, coordinated contributors, and developed multimedia storytelling strategies.

Developed editorial strategy, launched print editions, produced content across formats, and expanded beyond digital through live activations including railjam events in Les Deux Alpes, snowboard gear tests across Spanish resorts and movie premieres and community gatherings around the country.

Curated panel discussions and interviews on media, women in snowboarding, and industry evolution.

Designed and produced industry conferences, panel discussions, and networking events across cities including Barcelona and Munich, bringing together athletes, professionals, and brands.

Coordinated photography logistics and media access while developing PR materials and event storytelling.

Curated, localized, and optimized content strategy for audience growth and relevance.

Led international brand activations, coordinated global team operations, managed trade show presence at ISPO Munich, organized on-snow events in France and Korea, and coordinated strategic partnerships with the World Snowboard Tour.

Developed broadcast narratives, athlete interviews, and event storytelling structures.

Conducted athlete interviews, built editorial narratives, and contributed to highlight production.