SBES MAG
A snowboard media platform combining editorial content, print publishing, community events, and product experiences to strengthen snowboard culture and industry connection in Spain.
My Role
Founder & Editor in Chief
Key Focus
Media Platform / Event Activation / Community Building
CHALLENGE
Building and sustaining an independent media platform in a niche action sports market while growing audience, relevance, and industry presence.
APPROACH
Developed editorial strategy, launched print editions, produced content across formats, and expanded beyond digital through live activations including railjam events in Les Deux Alpes, snowboard gear tests across Spanish resorts and movie premieres and community gatherings around the country.
OUTCOME
Built one of Spain’s most recognized snowboard media platforms while creating stronger connections between brands, riders, and the snowboard community through both content and live experiences.
