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Red Bull Media House

Managing MTB and snow content for Red Bull’s Spanish channels.

My Role

Snow & Bike Channel Manager (Spain)

Key Focus

Brand Content / Strategy / Audience Growth

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CHALLENGE

Adapting global content strategy for local audiences while maintaining brand consistency.

APPROACH

Curated, localized, and optimized content strategy for audience growth and relevance.

OUTCOME

Improved content performance and strengthened Red Bull’s action sports content presence in Spain.

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