More INFO
& WAITLIST
Agenda & STRUCTURE
1.
Welcome & Introductions
Who you are, your experience, ground rules (no dumb questions!)
2.
Sponsorship Landscape
Types of sponsorship, how they work, what athletes give and get
3
Brand Goals vs. Athlete Goals
Understanding why brands sponsor, and how athletes can align authentically
4
Red Flags & Realities
Common traps, long-term impact of short-term hype
5
The Role of the GUARDIAN
How to guide, support, and advocate
6
q&A
Real talk and open questions
7
Toolkit / Next Steps
Printable checklist, brand alignment worksheet, content planning basics, sponsorship dossier
Frequently asked questions
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What kind of workshops do you offer?I offer workshops and talks focused on media strategy, personal branding, sponsorship, and gender equity in action sports.
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Who are your workshops for?Athletes, creatives, brands, and event organizers who want to better understand storytelling, branding, sponsorship, and audience building.
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Do you work with young athletes and parents?Yes. I deliver workshops specifically designed to help young athletes and their families navigate the sponsorship and personal branding world.
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Do you offer customized panels for brands and events?Yes. Every panel I curate is tailored to match the brand’s or event’s specific goals, values, and audience. I work closely with you to select relevant topics , such as gender equality, progression of the sport, athlete development, or cultural impact, and invite speakers who bring real insight and authenticity to the conversation. Whether you're looking to spark meaningful discussion, create event content, or highlight your brand’s commitment to community and culture, we’ll design a panel that fits your needs.
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How can I book you for a workshop or speaking event?Simply fill out the contact form or email me at alba@albapardo.com with your request. I’ll get back to you within 48 hours.
BONUS TOOLS
Take the insights home. Participants get access to practical tools like a sponsorship readiness checklist, brand outreach templates, and brand alignment self-assesment, so the real talk doesn’t stop when the workshop ends.
Sponsorship Cheat Sheet
Brand Alignment Self-Assessment
Replay available for all participants
WHAT YOU'll LEARN
In this live workshop, I’ll share what I’ve learned from over a decade working with brands, athletes, and media. You’ll walk away with clarity, tools, and a stronger sense of what good sponsorship looks like — and how to build toward it your way.
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The 4 types of sponsorship (and what they really mean)
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How brands decide who to support (and who to drop)
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What to say “yes” or “no” to, and why
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Your rights, your voice, and how to ask better questions
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How guardians and families can help without overstepping
Whether you're just getting free gear or dreaming of big brand deals, this workshop will help you understand how sponsorships work, what brands want, and how to make choices that support your long-term goals.
The action sports world moves fast, and no one gives you a guide.
Parents don’t always know what’s “normal.” Riders feel pressure to post more, sign faster, and keep everyone happy. But rushing into sponsorship without support can lead to burnout, broken deals, or worse — a career that never truly gets started.
You deserve better. And it starts with knowledge.
WHAT PEOPLE ARE SAYING
Alba’s talk made me feel even more motivated to pursue sponsorships and continue developing myself. She presented with positivity, clarity, and a warm attitude.
Norah - aspiring professional freestyle skier
WHAT PEOPLE ARE SAYING
I realized that getting sponsored isn’t everything, but it definitely helps if you want to pursue snowboarding seriously. Alba was friendly, smart, and genuinely interested, making the session inspiring and easy to connect with.
Samira - aspiring professional snowboarder
WHAT PEOPLE ARE SAYING
It was fun to learn more about sponsorship and what it actually involves. Alba came across as energetic, humble, and confident and the session gave me tools I can use in the future if I pursue sponsorship.
Lykke - aspiring professional snowboarder
WHAT PEOPLE ARE SAYING
I left feeling inspired to work harder toward my goals. Alba’s talk showed me how important it is to not just focus on performance, but also how you present yourself. She was motivating, open, and explained everything clearly.
Lova - aspiring professional snowboarder
