Mountainbiker walking dragging his bike with a scratch back and t-shirt rips after a all

Crowd holidng SBES MAG magazines and celebrating

Panel of three women on stage and public looking at them

Bird of a harbour area with a lot of people around a skatepark and a stage

Snowboarder standing with the board on his feet ready to drop in

WORK WITH ME

With over a decade behind the camera, in editorial rooms, and building media teams, I now work with people across the action sports industry to navigate sponsorships, build authentic partnerships, and develop content strategies that actually work. Whether you’re supporting a young athlete, organizing an event, or making creative decisions for a brand — I’m here to help you cut through the noise and do it better.

WORKSHOPS

Educational experiences that bring clarity to the messy middle of media, sponsorship, and content.

Understanding Sponsorship: A Workshop for Future Pros

A real-talk session for young athletes and families about brand partnerships, athlete rights, and long-term success in action sports.

Join the workshop

PANELS & TALKS

Custom panels for events and brands on topics like gender equity, athlete progression, or media culture in action sports.
Let’s build a discussion that connects your brand to real stories and real people.
Also available for speaking engagements and roundtables.

Let's talk about your vision

STRATEGY CONSULTING

Sometimes, you don’t need more content. You need a better plan.

1:1 consulting for brands, creatives, or event organizers.
Get support with content planning, media partnerships, sponsorship strategy, or industry navigation.

Book a discovery call

Mountainbiker telling another moutnaibiker and her dad something whilst holding their bikes

mountainbiker jumping no hands no feet framed into a circle

WHAT PEOPLE ARE SAYING

I learned a lot about press management, an area I knew very little about. Alba is professional, respectful, and a true playmaker. Her workshop is perfect for anyone in communication, marketing, or sales roles.

Júlio C. Fernández

WHAT PEOPLE ARE SAYING

Alba’s workshop was truly eye-opening. She brings a unique perspective from having worked in so many areas of the action sports industry, not just as a photographer, but also from the other side of the media equation. One of the biggest takeaways for me was her approach to pitching magazines; I had always focused on news angles, and she helped me see entirely new possibilities. The three words I’d use to describe the session: motivation, energy, and resilience. Alba made it easy to follow along and kept the conversation inspiring throughout.

Doble Jota - Sports Media Club

WHAT PEOPLE ARE SAYING

Alba’s workshop helped me see beyond the photographer’s lens. I now understand how to spot gaps at events and create content that truly elevates their impact. Her leadership, professionalism, and confidence made the session incredibly valuable for creatives and marketing professionals alike.

Jose Gómez - Professional Photographer

WHAT PEOPLE ARE SAYING

Alba’s talk made me feel even more motivated to pursue sponsorships and continue developing myself. She presented with positivity, clarity, and a warm attitude.

Norah - aspiring professional freestyle skier

WHAT PEOPLE ARE SAYING

I realized that getting sponsored isn’t everything, but it definitely helps if you want to pursue snowboarding seriously. Alba was friendly, smart, and genuinely interested, making the session inspiring and easy to connect with.

Samira - aspiring professional snowboarder

WHAT PEOPLE ARE SAYING

It was fun to learn more about sponsorship and what it actually involves. Alba came across as energetic, humble, and confident and the session gave me tools I can use in the future if I pursue sponsorship.

Lykke - aspiring professional snowboarder

WHAT PEOPLE ARE SAYING

I left feeling inspired to work harder toward my goals. Alba’s talk showed me how important it is to not just focus on performance, but also how you present yourself. She was motivating, open, and explained everything clearly.

Lova - aspiring professional snowboarder

Alba Pardo dressed in snowboard gear in a white out, looking at the camera

Alba PArdo speaking on a microphone during a talk panel

Alba Pardo holding a snowbaord and dressed with snow gear whilst talking to the camera

why work with me

I’ve spent 10+ years shaping stories in snowboarding and beyond. As a magazine editor, media producer, and content strategist. I know how to speak the language of creatives, athletes, and brands, and I’ve built teams, managed campaigns, and led conversations that push the industry forward. I bring heart, clarity, and strategy to every project — and I’ll never sell you fluff.