
IS YOUR CONTENT WORKING?
If you’re like most action sports brands and events, you’ve got plenty of content, a good crew, and a ton of passion... but somehow, it’s not adding up.
The results don’t reflect the effort. The strategy feels scattered. The team’s running on instinct instead of alignment.
That’s where this session comes in.
I’ll help you step back, see what’s really happening, and identify what’s missing – so you can stop guessing and start building momentum.

WHAT YOU'll GET
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CLARITY ON WHAT'S WORKING (AND WHAT'S NOT):
We’ll review how your current media and content efforts align with your goals and spot the gaps holding you back.
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ACTIONABLE NEXT STEPS:
You’ll leave with 2–3 clear, practical improvements you can make right away to streamline your team and boost results.
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A FRESH EXTERNAL PERSPECTIVE:
Think of it as a mini strategy audit tailored to you. Honest, practical, and focused on progress, not perfection.
BONUS TOOLS
Take the insights home. Maximise the insights you get from the personalised session with a personalised summary with action notes and next steps, continue to progress further with our content strategy self-assessment and learn what the SPA+R framework is and how you can benefit from it.
Action Notes with Next Steps
Content Strategy Self-Assessment
SPA+R Framework Introduction
who is it for?
Anyone in action sports who wants better alignment between what they do and what they show
Event organizers juggling too many media moving parts
Marketing or comms teams with limited time and resources
Brand managers trying to make content work harder
Frequently asked questions
WHAT PEOPLE ARE SAYING
Alba's ability to manage projects with precision, commitment, and attention to detail make them an invaluable asset to any team. They will not only bring knowledge and experience but also a positive and solution-oriented mindset that inspires those around them.
Ander Ordoño, Marramedia
WHAT PEOPLE ARE SAYING
Alba is truly passionate and adept at her digital media output and has genuine skills for managing multiple elments of a project simultaniously. I higly recommend.
Alex Hapgood, Water Born Media Limited
WHAT PEOPLE ARE SAYING
Alba brings a unique perspective from having worked in so many areas of the action sports industry, not just as a creative, but also from the other side of the media equation. One of the biggest takeaways for me was her approach to pitching magazines; she helped me see entirely new possibilities.
Doble Jota - Sports Media Congress
WHAT PEOPLE ARE SAYING
Alba has become on of our key pieces in our event. She provide real human value that translates in tangible results: we have better content, offer more value to our sponsors and overall have a more professional image for our partners and audience.
Joako Ezpeleta - O Marisquiño
WHY WORK WITH Me?
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I’ve been behind the lens, inside the edit, and in the meeting rooms.
I know what it takes to make action sports media flow — and we’ve built systems that turn chaos into clarity, effort into impact, and passion into something sustainable.
I don’t just fix problems. I connect the dots between strategy, people, and purpose – so your content starts working for you.
