About ME
From founding SBES MAG and directing media at southern Europe’s biggest action sports festival, to launching Tweakit Media and co-founding the Women in Action Sports Network, I use content to connect people, shift narratives, and build community.
“With over 15 years in action sports media, I’ve built magazines, led global content teams, and helped creatives and events tell better stories.”
HOW CAN I HELP
Tweakit Media is the creative studio I founded to help action sports events and brands tell better stories, connect with culture, and grow their impact.
We specialize in media strategy, content production, and partnerships that go beyond the hype: bringing structure, intention, and authenticity to every project. If you're ready to elevate your media game and engage your audience in meaningful ways, Tweakit is where ideas come to life.
content creation and media production
We produce dynamic, story-driven content: photo, video, and editorial that captures the energy and emotion of your event or brand. Our crews know the scene and deliver.
content & media STRATEGY
From campaign planning to content audits, we help brands and events build smart, culture-first media strategies. Clear messaging. Real results.
sponsorship & AMpliFICATION
We connect the dots between content, partners, and visibility. Whether it’s PR, social strategy, or partnership decks. We make sure your story gets seen and supported.
Let's CONNECT
Whether you're an athlete seeking guidance, a creative looking to collaborate, or a brand aiming to tell authentic stories, I'm here to help.
Get in touch:
alba@albapardo.com